Hi, I'm Ira.
I'm a Product Designer with a software development background and over five years of experience designing complex B2B SaaS products.
As the first Product Designer at Cemantica, I've helped shape the platform from the ground up, owning the design of its core features while working closely with product managers and engineers from discovery through delivery.
How I Work
My process starts with research and discovery, then moves through ideation, prototyping, testing, and close partnership with engineering until the solution reaches production. My development background helps me design solutions that are practical to build, making collaboration with engineers smoother and helping ideas move from concept to implementation.
What I'm Most Proud Of
Being the first Product Designer at Cemantica gave me the opportunity to help shape not only the product, but also the way we work. I introduced UX research into the product development process, built the company's first design system, and integrated AI into my daily workflow to make discovery, collaboration, and delivery faster and more effective.
Why Product Design
I enjoy working where design has a real impact. Being the first designer at Cemantica meant building design processes, influencing product decisions, and helping teams make user-centered decisions.