Hi, I'm Ira Meleshev
I design complex B2B SaaS products with a software development mindset. For the past 5+ years, I've been designing customer journey mapping software, working closely with product and engineering to shape the platform from idea to release.
Selected Case Studies
Case studies from my work designing Cemantica's customer journey mapping platform, covering the process from discovery to delivery.
01
Feature redesign
KPI Tracking Feature
A scalable KPI system that helps teams connect business metrics, NPS, satisfaction scores, and financial impact directly to the journey stages.
Research
UX
UI
View full case study →
02
Feature redesign
Persona Management Feature
Redesigning an existing feature to balance customer documentation with product presentation.
Research
Workshop Facilitation
UX
UI Design
View full case study →
03
UI redesign
Cemantica Insights
Modernizing an acquired product while preserving a familiar experience.
UI Design
Design System
AI-Assisted Design
View full case study →
