Portfolio
Selected Case Studies
Two features designed for Cemantica — a B2B customer journey mapping platform. Each case covers the full design process from discovery to final delivery.
01
KPI Tracking Feature
Users wanted to tie measurable outcomes — KPIs, NPS, satisfaction scores — directly to journey maps. The challenge: design a solution that feels simple for beginners, yet powerful for advanced users who need flexibility and multiple chart types.
User Interviews
Continuous Discovery
Competitor Analysis
Data Visualization
Iterations
Persona Management Feature
The Persona feature existed but was rarely shown in sales demos — its design failed to communicate value to prospects. This project involved rethinking how personas were created, displayed, and managed, while addressing real pain points around text overflow and image flexibility.
Surveys
Journey Mapping
Competitor Research
Redesign