Selected Case Studies

Case studies from my work designing Cemantica's customer journey mapping platform, covering the process from discovery to delivery.

01 Feature redesign

KPI Tracking Feature

A scalable KPI system that helps teams connect business metrics, NPS, satisfaction scores, and financial impact directly to the journey stages.

Research UX UI
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KPI Tracking Feature
02 Feature redesign

Persona Management Feature

Redesigning an existing feature to balance customer documentation with product presentation.

Research Workshop Facilitation UX UI Design
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Persona Management Feature
03 UI redesign

Cemantica Insights

Modernizing an acquired product while preserving a familiar experience.

UI Design Design System AI-Assisted Design
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Cemantica Insights redesigned UI